Brands That Matter

Fast Company’s first-ever Brands That Matter list—featuring Patagonia Provisions, McDonald’s, Ikea, Yeti, and more—honors companies and nonprofits that have had an undeniable impact on business and culture. Patagonia Provisions and McDonald’s could not be more different as companies and brands. Yet in 2021 both have had an undeniable impact on business and culture, far beyond the products they sell.

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